Snapchat recently applied for a patent on 3D avatar animation. With new AR tools like catalog-shopping lenses and image processing, Snapchat shows how AR enhances the purchase journey.
Consideration
With AR, brands and businesses can personalize the shopping experience. As AR makes a difference among shoppers, 80% consider AR branding.
Conversion
People in the middle and end of their buying experience spend more time on AR. It allows them to go deeper and prepares them to make a purchase.
Discovery
AR creates an interactive experience that stops snap chatters from scrolling. It helps them discover new ideas and products. Around 28% of shoppers substitute AR for an in-person experience.
Engagement
AR can boost engagement through unique experiences. It can be trying on clothes, makeup, shoes, etc. virtually. As such, AR drives the purchase intent from 7 out of 10 shoppers.
Post Purchase
Around 96% of buyers will continuously long for AR experiences to make a purchase. It boosts their confidence to try a similar experience.
Snapchat shows how AR enhances the purchase journey on 20 June 2022.
Implications to Marketers:
Snapchat AR indeed provides a unique user experience. It can help marketers boost engagement, loyalty, and sales.
Reference: https://forbusiness.snapchat.com/blog/5-ways-that-ar-enhances-the-purchase-journey
