Snapchat celebrates Spotlight’s 1st anniversary! A Spotlight is a video snap that mimics Instagram Reels, TikTok clips, and YouTube Shorts. Recently, the platform launched a Spotlight Kindness Challenge for the best Spotlight creatives showing acts of helping others.
Snapchat maintains the privacy of its users as Spotlight is designed to be private. However, such content can gain distribution by showcasing them on a separate tab. As Snapchat remains committed to rewarding creativity, it has noted rewarding 12,000 creators a total amount of $250,000 million for their outstanding Spotlight contributions. As Snapchat celebrates Spotlight’s 1st anniversary, it gives an assurance of continuous support among Spotlight creators.
Snapchat celebrates Spotlight’s 1st anniversary on 14 December 2021.
Implications for Marketers:
Snapchat’s Spotlight is a great way for marketers to promote products and services in a fun and engaging way. As the platform assures continuous support, it can help brands find more creators that could help them expand their reach within the platform.