Are you on for another Spotlight challenge from Snapchat! A Spotlight is a video snap that mimics Instagram Reels, TikTok clips, and YouTube Shorts. Last October, Snapchat offered prizes for the best Spotlight creatives. Today, Snapchat launches the Spotlight Kindness Challenge.
Snapchat’s Spotlight #KindnessChallenge teams up with Kim Kardashian West and Kris Jenner to inspire people to spread kindness during the holiday season. They call for US creators to share their acts of kindness via Spotlight to win $100,000. They can send their entry via the Snapchat trending page. For global creators, they can get a million every month for bagging the top Spotlight Snap.
Snapchat launches the Spotlight Kindness Challenge on 09 December 2021.
Implications for Marketers:
Snapchat’s Spotlight Kindness Challenge is a push to a more engaging and positive experience in the platform. For marketers, they can be a great way to connect with audiences emotionally by showing the human side of a brand. Modern consumers favor brands with social responsibility. Showing an act of kindness is one of them.