Instagram enabled a lot of features and tools to help brands and businesses. These include content scheduling, carousel, catalogs, product tags, and shops. Today, Instagram publishes “How to Start Reaching Customers with Your Shop.”
Around 50% of Instagrammers browse the app to shop weekly. That is why brands and businesses should take action to optimize their catalogs and product tags.
Instagram Catalog Tips
Instagram recommends using a single catalog for both your ads and shop. It allows brands to manage Pixel event data more efficiently. Be sure to complete all fields about a product.
Share access to your team to allow collaborative actions like adding items, fixing issues, and updating information.
Upload high-resolution images and videos. You can control the products you want to highlight via the Commerce Manager. You can also create a collection per product type to make your offerings more searchable.
Product Tags Tips
Start reaching customers with your shop via product tags. They can drive discovery and sales. Use product tags when uploading images and videos. It leads people to a product detail page, where they can directly make a purchase.
Short-form videos engage and influence Facebook and Instagram users. Users can add up to 30 product tags within 15-, 30-, 60-, or 90-second clips. These products can be in a catalog or collection.
Users can also add up to 30 product tags on live streams to boost real-time purchases.
Users can also use a product tag when sharing real-time updates via Stories. What is better is that users can customize their colors and texts to make them more appealing.
Instagram publishes “How to Start Reaching Customers with Your Shop” on 15 August 2022.
Implications to Marketers:
As Instagram publishes “How to Start Reaching Customers with Your Shop,” the platform allows marketers to boost engagement and sales. It may be worth trying out the tips to level up Instagram marketing.