Instagram is now an app for sharing photos and videos. Many Instagram creators now use live videos to connect to Instagrammers. That is why last October, the platform tested paid badges in live streaming. Like branded content tags, they are a monetization option among professional profiles. Today, Instagram expands the availability of badges to more creators.
Badges are special heart icons that viewers can buy to tip Creators during a live stream. These icons are available from $0.99 to $4.99. It is initially available among US creators who are 18 years old and above with with 10k+ followers on an Instagram professional account. Today, Instagram expands the availability of badges to more creators in:
- United Kingdom
Badges will automatically show among Creators using live streams on the above-mentioned regions.
Instagram expands the availability of badges to more creators on 07 January 2022.
Implications for Marketers:
As Instagram expands the availability of badges to more creators, marketers will also have more opportunities to partner with creators. The main purpose of badges is to keep big names on Instagram. Partnering with these influential creators can definitely help brands increase awareness and reach.