Google is the largest search engine in the world. It is also the number 1 most visited site globally. Currently, the platform allows text and voice searches. Today, Google introduces MUM for search results. It allows visual search and answers the most complex queries among Googlers.
Google’s MUM stands for Multitask Unified Model. Powered by T5 text-to-text framework, it can be sophisticated enough to answer complex questions like an expert. It also allows visual searches that are supported by advanced AI. It means you can ask questions related to the image. MUM is 1000 times more powerful than BERT, as it does not only understand language. Instead, it generates 75 more languages. As such, the data-driven conversion model can help people in any region of the world.
Google introduces MUM for search results on 29 September 2021.
Implications for Marketers:
Google’s MUM can boost discovery through visual searches. For marketers, this is a great opportunity to rank on the search engine platform using smart display campaigns. It is still unclear how much MUM would impact Google searches. But one thing is for sure! As it gives new options to search for things, it is also giving eCommerce new options to promote their products and services.