Christmas is near and the holidays are here! What’s more important is to make brands stand out online because of the new normal. As such, Facebook publishes tips to create brand awareness.
Since May 2020, Facebook has been offering free courses for advertisers and marketers. It has also been providing best practices and tips. The most recent ones include:
- Community Management
- How to Create Stand-Out Content
- How to Use Music on Live Streams and Videos
- Online Business
5 Tips to Create Brand Awareness
Recently, Facebook gives 5 tips to create brand awareness:
Personify your brand. The first thing brands need to do is to create a Facebook Page to connect and interact with their target audience. From there, they can showcase their products and tell how they can help a user’s specific needs.
Turn your brand messages into visuals. This is where brands need to get creative. Use visual content like photos and videos on your ads and campaigns. They can catch the audiences’ attention and promote engagement. A Nielsen research found that a brand message on the first 10 seconds of a video effectively reaches target audiences by 74%.
Share your value proposition in words. Texts are also an effective way to create brand awareness as long as they are consistent. Brands can tell their story in 3 ways:
- What do you do?
- What problems do you solve?
- Why you do it?
Be Unique. A brand that stands out on Facebook is one with a unique offering. Customized packaging or personal notes can provide a unique touch. These small additions build a professional identity.
Be Wise on Ads Spending. Facebook measures the effectiveness of an ad. With these analytics and insights, you can have a guide to make your future ads better. You can also get clear ideas about retargeting as it yields a 70% conversion at a lower cost.
Facebook publishes some tips to create brand awareness on 05 November 2020.
Implications for Marketers:
Facebook tips to create brand awareness are proven steps in successfully marketing in the platform. Marketers should consider these tips when formulating ads and campaigns. With 2.7 billion monthly active users, creating brand awareness on Facebook is a vital digital approach.
Reference: https://www.facebook.com/business/news/five-tips-to-increase-brand-awareness/#
