Retargeting

Facebook Ads Can Now Target Consumers Based On Shopping Habits

The new Facebook Ads features aims to help brands zero in on their respective audiences. eCommerce has seen a boom over the past few months, and social media platforms have been finding new ways to better their services to keep up with the fast-growing eCommerce phenomenon. Facebook recently added a few new Custom Audience creation …

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LinkedIn Retargeting Options and Simplified Campaigns

LinkedIn Updates Retargeting Options and Simplified Campaigns

The post-pandemic time is a recovery period for most businesses. To help online investments go further, LinkedIn updates retargeting options and simplified campaigns. Marketers now have the option to reach users who interacted with their video posts and lead generation ads before. Such changes align with the rise in video engagement amid the COVID-19 pandemic.  …

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