Value Proposition

Know Your Brand's True Value Before Embarking on Marketing

Know Your Brand’s True Value Before Embarking on Marketing

I recently taught a digital and social media course at HKU SPACE. My students came from diverse backgrounds. Among them were current marketers who intend to learn more about the profession. There were also others without a marketing background and just wanted to learn the basics. Faced with the challenge of having a mixed audience, …

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