Since the outbreak of the COVID-19, Facebook has been offering free courses to help brands and businesses. These courses are available on the business education program called Facebook Blueprint. Last 21 May 2020, the platform offered 14 free courses for online business. It launched its free Summer of Support Program on the 4th week of June 2020. These included courses on community management and eCommerce tools. Today, Facebook offers courses on how to create content that stands out.
The new courses include:
- Tools and Tips for Enhancing Your Creative. The course discusses the 2 elements of social media content – text and visuals. It recommends captions text to be short and sweet. It also gives tips for a DIY studio and suggests tools to enhance photos and videos.
- How to Get Started with Facebook Stories. The course focuses on Stories and how brands can use them to connect to their audiences. It also gives ideas on when to use stories to maximize community engagement.
- Creative Ways to Use Stories for Your Business. The course discusses 7 ways on how to use Instagram stories to market a brand.
Facebook offers courses on how to create content that stands out as of 31 August 2020.
Implications for Marketers:
The 3 new courses that Facebook offers are part of the platform’s goal to train one million businesses with digital skills this 2020. For marketers, growth and learning should always be at the forefront. Take advantage of these free courses and the amazing traffic that Facebook offers.
Reference: https://www.facebook.com/business/news/blueprint-courses-to-elevate-your-social-media-marketing/#
