The pandemic has been a challenge for most businesses. It is even harder to bounce back this year. But Facebook reports steady growth in Q3 of 2021. Amidst COVID-19, the platform still recorded an 11% revenue growth. As of Q1 of 2021, it now has 2.85 billion monthly active users (MAUs). With global shifts, Facebook still reigns as the king of social media.
Facebook User Growth
Overall, Facebook’s growth slows down. Yet, it continues to add users, and it has a steady revenue flow. As of 30 September 2021, Facebook now has 2.91 billion MAUs. It records significant user growth in the Asia Pacific Region, such as India and Indonesia. It has also gained users in Canada and the U.S. after remaining stagnant for three quarters.
Facebook Revenue Growth
In Q3 of 2021, Facebook revenue stands at more than $29 billion. It is almost the same as Q2 of 2021. The majority of the revenue course still comes from North America. The slow revenue growth is somewhat a result of the Apple IDFA implementation. But Facebook is working out on battling the impact of such a privacy policy.
Facebook Other Revenue Chart
Last July, Facebook formed the Metaverse Group. The team will focus on AR and VR innovations. So far, it has launched two new Portal devices and Ray-Ban Stories, the platform’s Smartglasses. These hardware offerings are showing huge revenue potentials.
Facebook reports steady growth in Q3 of 2021 as of 25 October 2021.
Implications for Marketers:
Facebook’s steady growth in Q3 of 2021 only shows that it still is king. For marketers, it means more potential to leverage Facebook ads and campaigns. With the platform’s growing number of users and continuous innovation, you can never go wrong with Facebook marketing.
Reference: https://s21.q4cdn.com/399680738/files/doc_financials/2021/q3/FB-09.30.2021-Exhibit-99.1.pdf
