Facebook takes the Messenger experience to the next level! After launching soundmojis during this year’s World Emoji Day, Facebook now enables emoji search on Messenger. This is in addition to the new Messenger updates such as customized chat themes, QR codes, and quick replies.
To quickly locate your favorite emojis, Facebook adds a new emoji search bar on Messenger. At the top of the reactions picker, users can easily search for the emoji they desire. All of the user’s most recently used reactions will also show up on the search. So, he or she will no longer need to look for his or her favorite emoji if he or she wants to use it.
Facebook also adds a Space Jam to sponsored chat themes like that of Olivia Rodrigo’s whimsical album, Sour, Star Wars, The Fast Saga, and World Oceans Day exploration. The new chat theme features ball out and nostalgia with Bugs Bunny.
Facebook enables emoji search on Messenger as of 22 July 2021.
Implications for Marketers:
Facebook’s emoji search is a very handy tool using keyword searches instead of squinting tiny images on the screen. For marketers, this is an easier way to spice up chats with their followers using visual responses. They can also be potential Messenger ad options to connect with a brand’s target customers.
