At YouTube, creators build communities, connect to the world, and monetize their content. That is the reason why the membership of the YouTube Partner Program (YPP) is continuously rising. Today, the YouTube Partner Program hits two million participants. The platform is expecting more to come as it launched the creator funds for Shorts, YouTube’s TikTok clone.
Launched in 2007, YouTube Partner Program is one of the largest drivers of the creator economy globally. Qualified YouTube creators can join and take advantage of exclusive funds, support, and tools to level up their YouTube creatives. As YouTube Partner Program hits two million participants, the platform now developed a responsive framework as follow:
- Raising authoritative voices
- Reducing borderline content
- Removing violative content
- Rewarding trusted creators
As YouTube strictly enforces its community guidelines for an open video platform, it has paid more than $30 billion to artists, creators, and media companies.
YouTube Partner Program hits two million participants on 23 August 2021.
Implications for Marketers:
YouTube Partner Program is a great way to level up the creation of video content. For marketers, partnering with YPP creators can boost conversion, engagement, and reach through effective YouTube video ads.
Reference: https://blog.youtube/inside-youtube/responsibility-good-business-and-creator-economy/
