As video continues to rise, being an important digital marketing strategy, YouTube is gradually making an eCommerce push. The platform enabled hashtag search and product tags. It also launches the 1st-ever virtual event for small businesses – the Small Biz Day. The event highlighted Google’s video builder tool, a free video setup tool using a logo and 2 images. Today, YouTube Tests live stream shopping.
During the Small Biz Day, YouTube held a new level of live shopping experience among selected beauty, fashion, food, and unique lifestyle brands. Today, the platform tests live stream shopping among a small group of brands and creators. YouTube Shopping was initially available for videos on demand. But now, if you are watching a supported live stream, you can also browse and shop products in real-time without interruption.
YouTube Tests live stream shopping on 21 July 2021.
Implications for Marketers:
YouTube’s live stream shopping is a significant eCommerce push. Among marketers, this can boost the discovery of a brand, product, or service on YouTube. With 33% of shoppers saying that they have bought a product after watching a video on YouTube, it can also boost revenue and sales among YouTube businesses.