YouTube Tests Live Stream Shopping

YouTube Tests Live Stream Shopping

As video continues to rise, being an important digital marketing strategy, YouTube is gradually making an eCommerce push. The platform enabled hashtag search and product tags. It also launches the 1st-ever virtual event for small businesses – the Small Biz Day. The event highlighted Google’s video builder tool, a free video setup tool using a logo and 2 images. Today, YouTube Tests live stream shopping.

YouTube product display

During the Small Biz Day, YouTube held a new level of live shopping experience among selected beauty, fashion, food, and unique lifestyle brands. Today, the platform tests live stream shopping among a small group of brands and creators. YouTube Shopping was initially available for videos on demand. But now, if you are watching a supported live stream, you can also browse and shop products in real-time without interruption. 

YouTube Tests live stream shopping on 21 July 2021.

Implications for Marketers: 

YouTube’s live stream shopping is a significant eCommerce push. Among marketers, this can boost the discovery of a brand, product, or service on YouTube. With 33% of shoppers saying that they have bought a product after watching a video on YouTube, it can also boost revenue and sales among YouTube businesses.


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