Here’s another exciting update from YouTube! YouTube launches live chat polls and trailers on streams. After rolling out HDR on live stream and testing live stream shopping, YouTube continues to enhance its features and tools on live broadcasting. YouTube’s Ads Policy Manager, Conor Kavanagh, announces the update via the Creator Insider channel.
Live Chat Polls
Live Chat Polls allow streamers to set up four voting options from the chat window during a gaming stream. Today YouTube expands the access of live chat polls to all streamers. They are only available on YouTube for desktop and don’t show up on live chat replays.
Last year, YouTube introduced trailers at YouTube Premiere. It allows creators to add a 15-second to 3-minute clip for a scheduled or upcoming page of a premiere. Today, YouTube made trailers for all creators with 1000 subscribers and zero strikes. They can use trailers as a preview to a live stream. First, a creator needs to upload the preview as a regular video. Upon setting up a live stream event, the creator can then choose the clip as a trailer.
YouTube launches live chat polls and trailers on streams as of 28 July 2021.
Implications for Marketers:
YouTube live streaming has been seeing a significant engagement. Adding live chat polls and trailers can be powerful tools to promote them. For marketers, these tools can help enhance brand awareness with the right eCommerce stream.