YouTube’s CTV or Connected TV allows users to watch TV and videos via Smart TVs, gaming consoles, and other Internet-connected devices. It now has around 5 million subscribers. That is why many brands and businesses invest deeply in CTV offerings and video ads. Today, YouTube introduces new CTV ad solutions.
YouTube’s new CTV solutions in Display & Video 360 allow brands to customize their inventory and measurement solutions. First, YouTube adds audience guarantees based on Nielsen Digital Ad Ratings (DAR). Brands can automate top CTV ad placement with a direct deal buying experience. Second, YouTube makes the consolidated workflow in CTV buying simpler. You can now purchase ads within the Display & Video 360’s insertion order dedicated to connected TV ad buying.
YouTube introduces new CTV ad solutions on 18 August 2022.
Implications to Marketers:
YouTube’s new CTV ad solutions can be effective ways for marketers to connect with CTV streamers. They can help brands boost reach and revenue on YouTube.