Display & Video 360

Google Adds Two New Functionalities in Custom Bidding

Google Adds Two New Functionalities in Custom Bidding

Google recently introduced its ads creative studio for all businesses. With a people-first algorithm, it houses a very powerful custom bidding. Today, Google adds two new functionalities in custom bidding to Display & Video 360. Audibility Audibility is a new audience reach consideration in custom bidding. It measures whether a viewer sees the ad on …

Google Adds Two New Functionalities in Custom Bidding Read More »

YouTube Introduces New CTV Ad Solutions

YouTube Introduces New CTV Ad Solutions

YouTube’s CTV or Connected TV allows users to watch TV and videos via Smart TVs, gaming consoles, and other Internet-connected devices. It now has around 5 million subscribers. That is why many brands and businesses invest deeply in CTV offerings and video ads. Today, YouTube introduces new CTV ad solutions. YouTube’s new CTV solutions in …

YouTube Introduces New CTV Ad Solutions Read More »

Google Adds Latino- and Women-Owned Publishers Attributes in Display & Video 360

Google Adds Latino- and Women-Owned Publishers Attributes in Display & Video 360

Inclusion and Diversity are two of the main focus of Google. The largest global search engine aims to support minority-owned publishers. To do so, it updated custom biddings and search ads on Display & Video 360. Today, Google adds Latino- and Women-owned publishers’ attributes. Google’s Display & Video 360 is an ad management platform where …

Google Adds Latino- and Women-Owned Publishers Attributes in Display & Video 360 Read More »

Join Our Newsletter

Join our newsletter to receive the latest updates and market tips.