CTV

YouTube TV Now Has 5 Million Subscribers

YouTube TV Now Has 5 Million Subscribers

One unique feature of YouTube is CTV or Connected TV. Through a monthly subscription offering, it allows viewers to watch TV videos on gaming consoles, mobile devices, Smart televisions, web browsers, and other internet-connected devices. Recently, the platform expanded video ads to free TV. They give US viewers access to 100 new movies and shows every week. Today, YouTube …

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YouTube Shares a Look at Its 2022 Focus

YouTube Shares a Look at Its 2022 Focus

YouTube has been reporting immense growth in 2021. The platform reported a $28.8 billion ad revenue last year. Recently, YouTube CEO Susan Wojcicki announced the platform’s top 2022 priorities. Today, YouTube shares a look at its 2022 focus. Chief Product Officer Neal Mohan shares a look at YouTube’s 2022 focus. These include innovations for creators, …

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YouTube Expands Video Ads to CTV

YouTube Expands Video Ads to CTV

YouTube is set to help advertisers reach more people and monetize their content. The platform made ads available in shorter YouTube videos. It expanded the availability of Super Chat and Super Stickers to more regions. It even lowered the eligibility threshold for community posting. Today, YouTube expands video ads to CTV. YouTube’s Connected TV (CTV) …

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