Creators are the heart of YouTube. Every time the platform rolls out a new feature, it targets creators to use it. One example is Shorts, a Tiktok clone featuring music clips that last for 60 seconds. As it celebrated its 1st anniversary, YouTube officially launched the Shorts fund. After 2 months, it expanded its access to 35 countries. Today, YouTube expands the Shorts fund to 70 more regions.
Creator Studio announces the expansion of the YouTube Shorts fund to 70 more regions during its weekly news flash. It means that 126 markets in YouTube are now eligible for Shorts bonuses globally. Together with the said update, YouTube adds new Shorts Analytics. These include the following:
- Align tool for Android to see previous frame recordings.
- Remixed Content to see how many Shorts have been remixed.
- Shorts Grid on channel pages for viewers to get an overview of your channel content.
YouTube expands the Shorts fund to 70 more regions on 17 December 2021.
Implications for Marketers:
As YouTube expands the Shorts fund to 70 more regions, it also expands opportunities for marketers to partner with more creators and creates engaging ads and campaigns globally.