YouTube aims to equip creators with tools to protect their assets and channel. As a copyright protection tool, the platform enabled pre-publish checks during the video editing process. They were initially made available to YouTube’s Studio dashboard for desktop. Today, YouTube expands pre-publish checks to its mobile app.
Conor Kavanagh, YouTube’s Ads Policy Manager, announces the update via the Creator Insider channel. The pre-publish checklist analyzes a video for any copyright issues. It also checks the video for any possible violations of YouTube’s terms of service. Today, creators using the YouTube mobile app can use pre-publish checks once they upload a new video on the platform.
YouTube expands pre-publish checks to its mobile app on 26 April 2022.
Implications to Marketers:
YouTube’s pre-publish checks are handy tools to make it easier for creators in streamlining their uploads. As such, it can also help marketers boost credibility and trust in their video campaigns.
Reference: https://www.youtube.com/watch?v=HhyrqCQbqVY
