YouTube is doing everything to boost the functionality of Shorts. Like TikTok, they are vertical music clips that can last up to 60 seconds. The platform recently enabled comment stickers, licensed music, and product tags on the TikTok clone. Today, YouTube enables watermarks for downloaded Shorts.
By the end of July, YouTube allows users to import clips from long-form videos and turn them into Shorts. The new update adds watermarks to any downloaded content. Such watermarks are visible to viewers even if you share the Shorts clips across different platforms.
YouTube enables watermarks for downloaded Shorts on Desktop as of 17 August 2022. Soon, it will be rolling out to mobile apps.
Implications to Marketers:
Watermarks on YouTube Shorts allow marketers to build more presence via Shorts Ads. Such an approach aims to protect copyright ownership. At the same time, it makes the content more authentic and trustworthy.