YouTube notes that comments can inspire viewers. That is why today, YouTube tests comment stickers on Shorts. Like TikTok, YouTube Shorts are vertical music clips that can last up to 60 seconds. Testing stickers on the comment panel like timed comments can greatly boost interactions within Shorts.
Within the next two weeks, YouTube will be testing comments stickers on Shorts videos viewed via iOS. Creators can reply using stickers to comment on Shorts clips and videos on demand (VOD). Author channel name, avatar, or links to the original source are not available to comment stickers yet. But YouTube is looking forward to adding these functionalities in the future.
YouTube tests comment stickers on Shorts as of 09 August 2022.
Implications to Marketers:
Comment stickers on Shorts can be a great way for marketers to keep ads and content flowing. Enabling a more organic response can inspire viewers to keep watching uploads on brand ad creator channels.