Twitter launched professional profiles last April 2021. It is a way to present a brand or business within the platform. After making it available to everyone, the platform is slowly adding features and tools to make them better. Today, Twitter tests variable CTA links.
Nima Owji, an app researcher, tweets about the update. He shows that Twitter is adding a new spotlight option with a customized link display on professional accounts. Here, brands and businesses can choose from various CTA links. These include:
- Book an Appointment
- Listen Now
- Make a Reservation
- Read Now
- See Live
- Stream Live
- View Menu
- Watch Now
The CTA link will be a prominent button on a Twitter profile page. These are in addition to the recently launched location spotlights.
Twitter tests variable CTA links on 25 August 2022.
Implications to Marketers:
Twitter’s new CTA links can help marketers drive more followers and traffic to a Twitter professional account. They can also boost conversions by being a prominent button on a Twitter profile.