Twitter’s location spotlight for professional accounts is a dedicated space to showcase their business profile. Here, you can add the business location, hours of operation, and other contact methods. The location is shown via a small map that opens to Google maps when clicked. The hours of operation are customizable according to the admin’s preference. While the contact methods include DM on Twitter, email, phone number, and text messaging. In the US, Twitter revamped the shop module into a shop spotlight to showcase ad products.
Twitter adds location spotlight to business accounts on 15 June 2022.
Implications to Marketers:
Twitter’s location spotlight for business accounts can help marketers maximize a brand’s presence in the app. It helps the Twitter nation easily get in touch with brands.