Twitter is now harnessing the power of data and insights. This is to further incentivize its creator community. After publishing the best ads and campaigns, top tweets, and trends, Twitter tests tweet awards.
Reverse engineering expert, Jane Manchun Wong, tweets about the update. A gift icon in the lower tweet function bar shows as the tweet award. The tweet award is similar to Facebook stars. Users can send tips to their favorite creators.
Twitter tests tweet awards on 11 March 2022.
Implications for Marketers:
Tweet awards are another way for creators to generate income on Twitter. For marketers, receiving a tweet award can help a brand boost awareness and credibility.