Twitter is trying its best to make the platform experience engaging and fun. It enabled pinned tweets, pin DM chats, and unmentioning on conversations. It is also currently testing to start Spaces via replies. Today, Twitter tests pin replies.
Reverse engineering expert Jane Manchun Wong discovers the update, which has been ongoing since the month of May. Twitter is currently designing an introductory screen for pin replies. The introductory design explains the basics of the process. Users can keep a reply on top of conversation threads by choosing the pin reply option on the action menu or three dots of a response.
Twitter tests pin replies on 02 August 2022.
Implications to Marketers:
Twitter’s pin replies can help marketers boost community engagement by highlighting valuable replies. Brands can invite followers to give the most creative replies and pin them to get better interactions.