Twitter aims to make it easier for the Twitter nation to navigate on the app. Recently, the platform is testing “tweetstorm” to draft a thread of tweets in one reply. It has also enabled audio tweets, tweet reactions, and the option to leave a conversation under a new media editor. Today, Twitter tests “Home” and “Latest” timelines.
As long requested by Twitter users, “Home” and “Latest” allow them to reverse the chronological order of tweets in their timelines. A “Home” timeline features top tweets first. While the “Latest” timeline features the latest tweets first. It is easy to switch between these two timelines as they show on top of a Twitter feed page.
Twitter tests “Home” and “Latest” timelines on 12 October 2021.
Implications for Marketers:
Twitter’s “Home” and “Latest” timelines give users more control over what they see on the platform. Marketers can tap into the power of this simple experience by consistently posting tweet ads to boost visibility.