Twitter is a place where conversations about news and trends happen daily. To create a better experience on Twitter, the platform redesigns its visual elements. It is even testing new image formats. Yet, there are times when a Twitter user may want to avoid the noise of such conversations but still be able to read tweets. Some solutions for such concerns are removing a specific audience on a tweet and reply controls. As an extra option, Twitter tests a “Leave this Conversation.”
“Leave this Conversation” is the next stage of managing interactions on Twitter. It helps users avoid negative discussions or topics they are not interested in. The new process is still in the proposal stage. “Leave this Conversation” allows Twitter users to remove themselves from tag comments on tweet threads. It also prevents them from being mentioned or tagged again within the comments.
Twitter tests a “Leave this Conversation” option on 17 August 2021.
Implications for Marketers:
Twitter’s “Leave this Conversation” option is a new way to avoid negative comments and unwanted tweets on the platform. For marketers, this can be a practical way to filter negative mentions that can pile up fast and ruin a brand’s reputation. It can be a handy tool to mute discussion causing distress.