Twitter continues to emphasize the use of Spaces among creators. Twitter Spaces are live audio conversations similar to the Clubhouse app. They allow allows 2 co-hosts and up to 10 speakers. The platform made the feature available to everyone last October 2021. Today, Twitter tests full Spaces analytics.
Starting today, a small number of selected creators hosting Spaces will have access to the full Spaces analytics. The insights for a particular Space session include the following:
- The number of co-hosts
- The number of live listeners
- The number of speakers
- The recording replays
- The Space session duration
The full Spaces analytics can be accessed by tapping the graph icon (if available) on the Space tab.
Twitter tests full Spaces Analytics on 25 March 2022.
Implications for Marketers:
Twitter’s full Spaces Analytics gives more significant insights about Spaces. For marketers, they can serve as a guide to utilize a broader tweet strategy involving live audio rooms.