The new “Tweet Analytics Tools” provides extra engagement elements and specific performance insights on likes, replies, and retweets. It also provides more specific insights on clicks and tweet impressions. The platform is also looking forward to adding more updates on the said tools.
Twitter rolls out new analytics tools on 17 November 2021.
Implications for Marketers:
Twitter’s new analytic tools can significantly help marketers shape a better tweet strategy. As a valuable addition to the platform, everyone is hoping that it will not be included as a paid subscription.