This year, Twitter has rolled out a lot of new features and tools. Together with the implementation of Apple’s IDFA, it is high time for the platform to revamp its analytics and insights. Recently, Twitter appointed a new Internal Data Government Committee to impose its privacy policy updates. Today, Twitter rolls out new analytics tools.
The new “Tweet Analytics Tools” provides extra engagement elements and specific performance insights on likes, replies, and retweets. It also provides more specific insights on clicks and tweet impressions. The platform is also looking forward to adding more updates on the said tools.
Twitter rolls out new analytics tools on 17 November 2021.
Implications for Marketers:
Twitter’s new analytic tools can significantly help marketers shape a better tweet strategy. As a valuable addition to the platform, everyone is hoping that it will not be included as a paid subscription.
Reference: https://twitter.com/juliussohn/status/1460972940288311300
