Here’s some good news for Twitter users whose content has been removed! Just like the Facebook Oversight Board, Twitter tests a new content appeal process. It is another move to make it easier for accounts to know the status of their posts or tweets. Previously, the platform was testing alerts for locked and suspended accounts. It also partnered with Birdwatch to counteract news misinformation. Twitter has also removed its ads transparency center, where users can see branded posts flagged for policy violations. In turn, the platform enabled an updated transparency center that covers information appeals, including flagged content.
Twitter’s new content appeal process will now be available for a small number of users in Japan, Mexico, and the US. Once a tweet was flagged as “potentially sensitive content,” the author can directly appeal to the tweet itself (if using a desktop) or on the label notification (if using the Twitter app).
Twitter tests a new content appeal process on 03 August 2021.
Implications for Marketers:
Twitter’s new content appeal process is a broader shift to protect the Twitter nation. For marketers, this can help them defend Twitter ads and campaigns flagged with policy violations. As such, it promotes balanced advertising within the platform.