Birdwatch is a Twitter site adopting a community-driven approach to counteract misinformation. Here, Twitter users can leave a note on what they feel about the accuracy or truthfulness of specific tweets. During the pilot test, the comments will only be visible on the Birdwatch site, which for now, is only available to US users. A Birdwatch icon shows next to the original tweet. Users can click the icon to see the comments on the Birdwatch site. They can also rate the note based on their helpfulness in giving out accurate and truthful information. To participate in Birdwatch, Twitter users can choose to sign up via the “Contribute to Birdwatch” option on a tweet.
Twitter tests Birdwatch as of 25 January 2021.
Implications for Marketers:
Birdwatch is a great move for Twitter to counteract misinformation. Any information in social media spreads quickly and encouraging the community to recognize false information is a healthy way to battle them. For marketers, there should be some focus given to fact-check information. Every brand should aim to provide accurate and truthful data. As such, they can establish a good reputation and add true value to a brand.