The Twitter nation recently got an upgrade on Fleets. Twitter rolls out animated stickers on this version of Instagram Stories. With Fleets, users can post a 2-minute and 21-second clip that disappears after 24-hours. They can also add custom backgrounds or turn off Fleets’ reactions via DM.
Starting, Twitter users can make Fleets conversation with stickers. By tapping the smiley icon on the Fleets composer, users can add GIFs and Tweemojis to a Fleet. Alternatively, a search bar allows users to look for the right sticker for their image or video clip. The animated Fleets stickers are now available for both Android and iOS users.
Twitter rolls out animated Fleets stickers on 31 March 2021.
Implications for Marketers:
The animated Fleets stickers are visual enhancements of Twitter stories. For marketers, these additions can help boost engagement through the use of bright, pulsing images. GIFs and Tweemojis are eye-catching animations that can lighten up Twitter ads using Fleets.