Announcing a Twitter showdown for brands!!! Twitter launches “Brand Bracket” showdown for businesses. Such a showdown is designed to identify the best tweeting business on the platform.
Brand Bracket is a similar campaign to Twitter’s Brand Bowl promotion last February 2021. The new promotion aims to boost brands in sounding as their most-human selves in the Twitter nation. Users are asked to vote for their favorite entertainment channel, food brand, and sports enthusiasts. There will also be a People’s Choice award for the best tweeting brand. Winners of the said promotion will be announced by the 2nd week of April 2021.
Twitter launches the “Brand Bracket” showdown for businesses on 15 March 2021.
Implications for Marketers:
Twitter’s “Brand Bracket” showdown is a creative way to boost Twitter marketing. For marketers, campaigning for the best tweeting brand can elevate their reputation as effective digital promoters. Such a tournament is an engaging challenge for them to reach out to their Twitter audience.