Twitter is popular as a go-to social media site for current events and news exchanges. The platform is off for some big news! Last January, it acquired Revue, a newsletter app for long-form content. It also partnered with AP and Reuters as it tested a newsletter subscription button. Today, Twitter enables Revue subscriptions.
Twitter users can now subscribe to their favorite Revue writers via desktop and mobile web. The platform also looks forward to enabling Revue subscription via Android and iOS soon. Once a user clicks a newsletter tweet, they can then see a subscribe button as they go back to their timeline. If the Twitter account has a linked email, it will automatically be included without the need to confirm. Revue writers can also ask their readers to:
- Ask readers to share the newsletter issue.
- End their threads with the writer’s profile link
- Share the writer’s profile link on Spaces.
Twitter enables Revue subscriptions as of 22 October 2021.
Implications for Marketers:
Revue is a great addition to Twitter’s paid subscriptions. For marketers, it can mean partnering with journalists and writers to leverage ads and campaigns. As Twitter is a go-to place for news and trends, brands can squeeze in relevant content.