Twitter is a platform where people go to look for news and trends! They are the heart of Twitter conversations. Last January, Twitter acquired “Revue,” a newsletter publishing platform. Afterward, the platform added a newsletter sign-up button as a paid subscription service. Today, Twitter partners with AP and Reuters to bring more reliable context among conversations.
Twitter is excited to announce its collaboration with AP (The Associated Press) and Reuters. The goal for such a collaboration is to provide credible information within the platform. It also seeks to elevate conversations through accurate and trending news. AP and Reuters’ content will now be highlighted in the following places on Twitter:
- Explore Tab
- Labels
- Prompts
- Search
- Trends
Twitter partners with AP and Reuters on 02 August 2021.
Implications for Marketers:
Twitter’s partnership with AP and Reuters will help keep users stay on top of the latest news. For marketers, this can boost reach to a larger audience as people go to Twitter seeking the latest updates. Publishing related ads and campaigns on the platform can boost brand awareness and discovery.
