The demand for live broadcasts among social media is rising. This year, live streaming is expected to reach $70 billion in revenue. Twitter launched “Live” videos in 2016. “Go Live” allows users to share what’s happening in their lives through one-touch broadcasting. Last March 2020, the platform enabled inviting guests before doing a live stream. Today, Twitter disables such a function.
Twitter disables inviting guests on live streams to give way for better broadcast quality. As Twitter experimented with a new media editor, the platform finds it better to just fit a single user on a live stream frame. Alternatively, Twitter users can invite audio guests on Spaces. These are live audio rooms that allow co-hosting.
Twitter disables inviting guests on live streams as of 05 October 2021.
Implications for Marketers:
Twitter is set to improve user experience on the platform. Disabling the inviting of guests on live streams means better broadcast quality. As such, marketers can perfectly use live streaming for promoting and selling products and services.