Remember Twitter Blue? They are paid subscriptions to access exclusive Twitter features such as bookmark folders and undoing tweets. The subscription service was initially available in Australia and Canada. As of November 2021, it expanded to New Zealand and the USA. Today, Twitter Blue now allows Android users to customize the navigation bar.
According to Digital Marketing Consultant David Gerbino’s tweet, Twitter Android users can now access the custom navigation bar. It will allow Android subscribers to customize the navigation bar based on their most-used destinations. They can remove the Spaces tab that smack-dab the middle. They can also add and remove any tab as they prefer.
Twitter Blue now allows Android users to customize the navigation bar as of 03 July 2022.
Implications to Marketers:
Twitter Blue can help marketers pinpoint engaged audiences on the microblogging platform. It can significantly help them segment audiences for relevant offerings.