Editing is an important part of the writing process. For social media messages, it can help a user convey a clear message. That is why many social networks continuously improve their editing tools. Part of these editing tools is the power to remove content or its feature. Facebook removed “Likes” on Pages. Instagram experimented to hide and unhide “Like” counts. WhatsApp introduced easier content deletion. Today, Twitter is testing an option to undo tweets.
For years, the Twitter nation clamor for editing options on the platform. But Twitter seems to have an opposing view on such a request. Lately, there has been a compromise with the platforms testing to undo tweets. The test gives a 5-second window to undo a tweet after posting it. The window gives the user a chance to correct any grammatical error or further edit the feed post. The option has not been finalized yet as Twitter aims to provide a better editing experience.
Twitter is testing options to undo tweets as of 05 March 2021.
Implications for Marketers:
Twitter’s test to undo a tweet is not yet clear as it doesn’t serve the purpose of editing it. But such an option can help users rethink before sending a tweet. For marketers, this small element can at least help them improve the clarity of their brand messaging. It can help stop sending unintentional brand tweets.