Snapchat Now Allows Sharing YouTube Links

Snapchat Now Allows Sharing YouTube Links

Since the last quarter of 2020, Snapchat planned to boost video content within the platform. It announced a 20/20 vision for mobile videos to attract Gen Z and millennials. It also has a huge sound library and enabled remix snaps and Spotlight. Today, Snapchat now allows sharing YouTube links.

Snapchat YouTube link sharing

Starting today, Snapchat Android and iOS users can share a YouTube clip directly on the Snap camera. When Snap chatters watch a YouTube video, they can tap the share button and choose the Snapchat icon to create an automated YouTube sticker via a one-on-one snap or Snap stories.

Snapchat now allows sharing YouTube links on 31 March 2022.

Implications for Marketers:

Sharing YouTube links on Snapchat can help marketers drive traffic to the YouTube channel of a brand or business. They are also a good way to share valuable videos like product overviews and tutorials via snaps.

Reference: https://newsroom.snap.com/youtube-creativekit-integration

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