Snapchat is the leader in AR and VR among multimedia messaging app. Recently, it launched Arcadia, a global studio for branded AR/VR content. It will focus more on innovating with clips and videos like remix snaps and Spotlight. Snapchat expands its sound library with an NBCUniversal catalog.
NBCUniversal is a global media company leader. Snapchat partners with the said company to expand its sound library. Audio clips from the company’s movie and TV music themes will now be accessible to Snap chatters. These include:
- 30 Rock
- 40-Year Old Virgin
- A.P. Bio (Peacock Original)
- Back to the Future
- Billy Madison
- Bridesmaids
- Brooklyn Nine-Nine
- Despicable Me
- Dream Works Animation
- Forgetting Sarah Marshall
- Friday Night Lights
- Girls5Eva (Peacock Original)
- Happy Gilmore
- Illumination
- Law & Order
- Parks and Recreation
- Saturday Night Live
- Saved by the Bell (Peacock Original)
- Scarface
- Series Streaming on Peacock
- Shrek
- The Office
Swiping up a snap with a sound allows viewing of the key art and title of the movie or TV show reference of the audio clip.
Snapchat expands its sound library with an NBCUniversal catalog on 01 November 2021.
Implications for Marketers:
Snapchat’s partnership with NBCUniversal o expand its sound library is a great way to boost engagement using multimedia messaging. For marketers, it can be another fun option to boost ads and campaigns during the holidays.
