As a popular messaging app, Snapchat is a potential platform for digital marketing. As of July 2020, it has 239 million daily average users. Recently, Snapchat releases 20/20 Vision for Mobile Videos.
The National Research Group in behalf of Snap Inc. initiated the study. It’s a collection of 1000 responses from snap chatters in the US ages 13 to 35. The study aims to know how mobile videos fit in a user’s life. Among the key points in the report are the following:
- Smartphones are the leading medium of video content. Today, snap chatters are watching more videos by 73% than a year ago. They have also noted a 40% growth in premium content consumption.
- Snap chatters value short-form video content. Around 8 in 10 consumers prefer short-form videos over long-form videos or series. 77% mentioned that this bite-sized content makes them feel part of the community.
- Snapchat is the number 1 Gen Z and Millennial app to nurture connections during the pandemic. Around 86% of consumers connect with their loved ones and cope with anxieties through Snapchat mobile videos.
With these key points, Snapchat is hopeful to stay in the game of Gen Z and Millennials. Snapchat releases 20/20 Vision for Mobile Videos on 29 July 2020.
Implications for Marketers:
Snapchat’s 20/20 Vision for mobile Videos provide points on how brands can better connect to consumers. Marketers should consider investing in Snapchat premium ads should they target a younger audience. Create personal, relatable, and share-worthy short-form videos. These types of content are the ones preferred by Gen Z and Millennials. They can be a brand’s option for growing its social currency.