Pinterest is currently testing an option to boost the discovery and reach of idea pins. Idea pins are like Story Pins. Although, they remain on the Creator’s profile instead of disappearing after 24 hours. They are multi-page shoppable short-clips in addition to AR try-on, B2B campaign, and Collections pins. Today, Pinterest tests sharing idea pins to Facebook & Instagram.
The update was shared by whimchic, an Amazon influencer, via a tweet. The tweet shows that pinners can now send watermarked videos directly on Facebook or Instagram Stories. Pinterest notes that the update is currently under test to a selected number of pinners. It may be made available to all Pinterest users moving forward.
Pinterest tests sharing idea pins to Facebook & Instagram on 20 September 2021.
Implications for Marketers:
Sharing idea pins to Facebook & Instagram can be a big eCommerce boost among brands on Pinterest. Idea pins are great in creating compelling content with their ghost function and other tools. They can greatly help marketers boost reach and raise awareness on these types of Pinterest ads.