Pinterest Launches Virtual Test Drive of a Car

In the 1st quarter of 2021, Pinterest has reported positive revenue and user growth. The visual discovery engine now has 478 million monthly active users. While its revenue growth stood at 78%. After that quarterly report, Pinterest continues to strengthen its eCommerce tool. It launched branded campaigns and ideas pins. It even expanded its Shopify partnership and its shopping features to Australia, Canada, France, and Germany. With the rising demand for AR & VR, the platform was the first to experiment with AR try-on. Today, Pinterest launches a virtual test drive of a car.

Volkswagen ID.4 promoted pin

The interactive car experience is the 1st of its kind. Pinterest launches a virtual test drive of a car via the new Volkswagen ID.4 electric SUV campaign. Through a promoted pin, pinners can activate this new in-car experience. Moving further, Pinterest partners with selected creators to help walk consumers through their favorite features of the car.

Pinterest launches a virtual test drive of a car on 14 June 2021

Implications for Marketers: 

Pinterest’s new virtual test drive of a car is a new way for vehicle brands to engage in the platform. For marketers, this can lead to an immersive AR & VR experience for all eCommerce products in the future. Brands should always be on the lookout for any Pinterest update to reach specific audiences and markets. 



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