You just might surprise yourself! This is Pinterest’s latest brand campaign. Andréa Mallard, the Chief Marketing Officer of Pinterest, spearheaded the launch of such a campaign quoting that: “this campaign emboldens them to do things that actually bring them joy.”
“You just might surprise yourself!” is a digital and TV campaign created by Droga5, an award-winning creative agency. The campaign aims to expand people’s interest in the platform through expanded product discovery opportunities. It will help users find more pins via smart matching based on users’ interests. The Pinterest brand campaign will run in the UK and the US via audio and digital platforms, podcasts, and TV. MediaHub, a global media agency will manage the media buys in the UK. The campaign will also be launched in Japan next week. It is Pinterest’s 1st brand campaign in the land of the rising sun.
Pinterest launches a brand campaign as of 26 May 2021.
Implications for Marketers:
Pinterest’s brand campaign can help spark more interest in the platform. For marketers, this can be a timely chance to inspire 478 million pinners and influence them in their buying decisions.