In an effort to help brands maximize their marketing efforts across LinkedIn, LinkedIn released its “Read Me” series. The series contains three different guides that will assist brands and marketers in utilizing the platform to its fullest potential.
This is what LinkedIn had to say:
The ‘Read Me’ series by LinkedIn is a trilogy of essential guides that will equip you with insights into our platform, its features and functionalities, and how you can best leverage these to achieve your marketing objectives, no matter what they are… While the guides are best read together, there’s no fixed order. One way to determine where to start is by considering your priorities.”
The guides cover three main topics: building brands on LinkedIn, driving more leads on LinkedIn, and advertising better on LinkedIn. Each guide showcases a collection of key tips, statistics, tools, and checklists that both brands and marketers can use to develop effective marketing initiatives for their LinkedIn platforms. There are also rundowns of best practices to be done depending on the overall goal.
Implication for Marketers:
LinkedIn marketing has been on the rise for the past year, and this guide will help brands and marketers alike kickstart their marketing efforts on the platform. Many B2B businesses say that they get the majority of their leads from LinkedIn, so the brands should definitely look into building their presence on the platform.