Advertising

Is There a Future for Clubhouse’s Social Media Audio Marketing?

Is There a Future for Clubhouse’s Social Media Audio Marketing?

A series of classes on social media marketing trends have been recently concluded at the Hong Kong General Chamber of Commerce by Mr. Bernie Wong. Bernie often joked that talking about trends is like having a fortune told. It is something nice to hear, but that’s about it. He then insisted on putting in place practical …

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Inspirations from Segmenting Travelers Into 6 Types

Inspirations from Segmenting Travelers Into 6 Types

I believe that the first thing that the entire universe (including aliens) wants to do once the pandemic is under control is to travel. Even without running any statistics, this desire to travel is obvious. Not Just a Marketing Strategy by the Travel Industry Recently, Pinterest conducted a very interesting study. Web searches for travel …

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Study Shares New Insight into Rising Video Trends

Study Shares New Insight into Rising Video Trends

MAGNA Global, in association with Snap Inc. and IPG Media Lab, conducted a new study on how users consume videos. They’ve found that shorter ads are becoming more effective to get messages across, which could spell a difference for how marketing strategies are implemented. They analyzed over 7,700 responses from various video campaigns to see …

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LinkedIn Provides New Guides to LinkedIn Marketing

LinkedIn Provides New Guides to LinkedIn Marketing

In an effort to help brands maximize their marketing efforts across LinkedIn, LinkedIn released its “Read Me” series. The series contains three different guides that will assist brands and marketers in utilizing the platform to its fullest potential.  This is what LinkedIn had to say: The ‘Read Me’ series by LinkedIn is a trilogy of …

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Bernie Wong on the Perfect Instagram Advertising Campaign

Bernie Wong on the Perfect Instagram Advertising Campaign

Instagram is one of the most prominent social media platforms today. It boasts of over 1 billion monthly active users, and it is still continually growing. That is why many brands choose it as a platform to market their products and services. Bernie Wong, the owner and founder of Social Stand, was featured on an …

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