In March 2021, LinkedIn launched its motto to “do business where business is done.” The platform held to its words. It has adopted a new layout for its business page and introduced a business manager, a slim version of the sales navigator. Today, LinkedIn launches a new “business manager platform.”
LinkedIn’s new “business manager platform” is still a centralized hub for managing multiple accounts, company pages, partners, and people. It is now a single dashboard that can manage access and permissions via a central list of connected accounts and profiles. LinkedIn advertisers also save time by sharing matched audiences in multiple accounts. Most of all, LinkedIn’s new business manager platform provides revenue attribution reporting. By syncing your CRM data, you can measure return on ad spend, revenue won, etc., on all your ad accounts.
LinkedIn launches a new “business manager platform” on 20 July 2022.
Implications to Marketers:
LinkedIn’s new “business manager platform” is designed to help B2C marketers. But it can also be a big help for all LinkedIn advertisers to manage multiple accounts in a centralized hub.