LinkedIn’s motto is to “Do business where business is done.” That is why the platform adopted a new layout for its business page. It is equipped with boost marketing features, competitive analytic tools, a newsletter feature, and product tabs. Today, LinkedIn launches a “business manager platform.”
LinkedIn’s “business manager platform” is a centralized platform that makes it easier to manage accounts, company pages, and people. Through the hub, one can do the following:
- Free up time by managing multiple ad accounts, company pages, people, and partners from a centralized dashboard. One can easily navigate assets and people in one place across campaigns. You can even download monthly invoices through the platform.
- Share matched audiences across ad accounts to quickly reach buyers. LinkedIn builds the “business manager platform” with B2B customers in mind.
LinkedIn launches a “business manager platform” on 09 June 2022.
Implications to Marketers:
LinkedIn’s “business manager platform” is a slim version of the sales navigator. It can help LinkedIn marketers improve segmentation and targeting to optimize their creative strategies.