LinkedIn Launches a Business Manager Platform

LinkedIn Launches a Business Manager Platform

LinkedIn’s motto is to “Do business where business is done.” That is why the platform adopted a new layout for its business page. It is equipped with boost marketing featurescompetitive analytic tools, a newsletter feature, and product tabs. Today, LinkedIn launches a “business manager platform.”

LinkedIn Launches a Business Manager Platform

LinkedIn’s “business manager platform” is a centralized platform that makes it easier to manage accounts, company pages, and people. Through the hub, one can do the following:

  • Free up time by managing multiple ad accounts, company pages, people, and partners from a centralized dashboard. One can easily navigate assets and people in one place across campaigns. You can even download monthly invoices through the platform.
  • Share matched audiences across ad accounts to quickly reach buyers. LinkedIn builds the “business manager platform” with B2B customers in mind.

LinkedIn launches a “business manager platform” on 09 June 2022.

Implications to Marketers:

LinkedIn’s “business manager platform” is a slim version of the sales navigator. It can help LinkedIn marketers improve segmentation and targeting to optimize their creative strategies.

Reference: https://www.linkedin.com/pulse/making-easier-you-manage-your-accounts-pages-people-gyanda-sachdeva/?trackingId=4OpsIfYLVpNNyaWRrHRLNQ%3D%3D

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