Last month, LinkedIn’s CEO promised to invest in tools to help teams and companies in the learning and monetization of new skills. Indeed, Ryan Roslansky came true to these words. Today, LinkedIn introduces a learning hub. This is in addition to the rolled out campaign planning template and new tools on business pages such as LinkedIn Stories, My Company tab, and product pages.
The LinkedIn learning hub is a skill-building platform currently in beta with selected LinkedIn accounts around the world. It is also an automatic upgrade of LinkedIn Learning Pro. The learning hub is equipped with all the capabilities of a learning experience platform (LXP). What’s better is that the hub draws data and insights from the world’s most comprehensive skills taxonomy, LinkedIn’s Skills graph. LinkedIn learning hub offers simple online learning content as follows:
- Community-based learning connecting learners to people where they can learn new skills such as colleagues, experts, LinkedIn Learning instructors, and peers. Using Microsoft Viva, an employee experience platform, companies can easily choose champions and subject matter experts to curate customized learnings.
- Learning and Development (L&D) insights and strategies to identify skill gaps and pin key skills. This can impact a more customized learning process.
- Personalized content to make it easier to build the right skills for an organization. These include popular learning management systems (LMS) from Cornerstone, edX, getAbstract, Harvard ManageMentor, O’Reilly, Pluralsight, Saba, and SuccessFactors.
LinkedIn introduces learning hub on 20 April 2021.
Implications for Marketers:
Linked has made it a point to do business where business is done. With its learning hub, marketers can gain insights and skills to better plan a campaign strategy in a professional platform.